T-Mobile

Venue/Locations

Montenegro

Macedonia

Germany

Croatia

Poland

Attendees/Audience

25,000+

Responsibilities

  • Pitch Work
  • Pre-Production
  • Project Delivery
  • Budget ownership
  • Team leadership

Project Overview

This was a large-scale Christmas project with T-Mobile and Deutsche Telekom working in partnership.


In strategic cities in Montenegro, Germany, Macedonia, Poland and Croatia a large white ‘present’ with a bow on the top appeared, with a large countdown clock next to it.


Crowds in their thousands drew to the ‘present’ and when the clock reached 0, the front of the ‘present’ opened to reveal Mariah Carey, who sang “All I Want For Christmas Is You” to the crowds.


But how did she do this in 5 cities simultaneously?