Vodafone MWC

Venue/Location

Gran Fira, Barcelona, Spain

Attendees/Audience

101,000 daily (according to MWC stats)

Responsibilities

  • Pitch Work
  • Pre-Production
  • Project Delivery
  • Budget ownership
  • Leading the team on site

Project Overview

Having worked on the pitch for the Vodafone Stand at Mobile World Congress, when we won the project I was invited to deliver it.


The stand itself was 60M x 20M, and had a central stage, numerous demo pods, meeting rooms and a large round LED screen.


A connection was made via 5G to the Sony Ericson Stand where band was split 50/50, and played together combining the 5G signals to the live half of the band in each location.


The ultimate success of the Stand was confirmed by a visit from the King of Spain.